About Us

I was born and raised right here in Decorah, IA. After graduation I ventured to Fort Collins, Colorado to study Fashion Merchandising at Colorado State University. After a little back and forth I finally graduated with a degree in Fashion Merchandising with a concentration on Merchandising and a Minor in Business. After College I spent some time working for Nordstrom before realizing my heart would always be in little ole Decorah. I spent some time working for my dad at Decorah Auto Body and gained some knowledge in what it took to run a business. Somewhere in between I met my now husband, Jason. He was ever so supportive, knowing my passion did NOT lie within the automobile repair industry, he encouraged me to start my own store. Just like that, the stars seemed to line up. One of my most valued mentors, Steph from Modish (I'm sure you know her) happened to have the perfect location. We started building renos, the buying process, and financial planning in October, just months after having our first baby. Seedling opened its doors on November 19th, 2015. WE. ARE. NUTS. and ever so grateful.